Marks Cut off for ALL assignments is MONDAY June 15th

Practice quiz LINK

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

Chapters 2 and 3.

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

Chapter 2

Customer

Consumer

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Chapter 4

market research

hard data

primary data

secondary data

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

Chapter 5

invention

innovation

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Here is the list of terms from Chapter 9.

Advertising is most important for

1identical

2mass marketed

3easy to describe

4low priced

5new

6heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

June 3rd

Today we are going to play a game. 

Remember Supply and Demand? How about Research and Development?  Free market economy and competition. 

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5 

LINK

Commercial Day

Finish your packaging,

Read pages 221-225

1. What is a brand extension?
2. Using the internet find 2-3 good examples of brand extensions.
3. Find 2-3 bad examples of brand extensions.

4. What is brand licensing?
5. Find 5 examples of licensed products.

6. What is co-branding?
7. Find 2 examples of co-branding and explain why they brand well together?

8. Give 3-5 examples of brand acquisitions.  The parent company, and what brand they acquired.

We will share your 'out of home' static print ads towards the end of class

Packaging Assignment.

Please read pages 232 to 235.

Assignment. You are to create a package for a product of your choice.  It must make sense with cost, protection, information and transport.  etc.  It must promote the product as well.  It may be made of any material you wish but I have included a sample paper cut out to help you.  Good luck

Due Wednesday.

LINK to resources

Commercial Day 

Talk on positioning.  Read pages 206-210

Next, use the following chart to compare 2 brands.

THEN:  Write a summary paragraph on which Brand is better and why, using the evidence from your chart.

COMPARISON OF THE PRODUCT POSITIONING OF THE JONES SODA COMPANY AND THE ARIZONA BEVERAGE COMPANY Type of Positioning Benefit      Target      Price      Distribution      Service

Commercial Day

Advertising Assignment.

Now that we have been looking at different advertisements.  It is time for you to put your knowledge to use.

You are to create a static ad (eg, poster or banner ad).  It can be for an existing product but the ad itself must be created by you.  With it, please write down on a separate area, who is the primary target market? is there a secondary target? What is the goal of advertising? What is/are the strategies that you are using.

We will share these ad (with no names) on Friday

Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give an examples?
5. Was it successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Thur may 21

Commercial Day

Read and discuss pages. 370-376.

1. Briefly describe each of the different types of promotion in the textbook
2. Can you think of any other types of promotion? Explain.

Hover Shoes INC… (An exercise in Primary and Secondary Research)

Introduction:  In Science class, you were given an assignment where you had to use science to improve an existing product.  You had trouble coming up with an idea at first and then it hit you; like a bolt of lightning, HOVER SHOES!!  You felt so good after inventing your Hover Shoes that you decided to buy a lottery ticket and low and behold, you won $500,000!!!

After asking around, you know that there will be high demand for your hover shoes amongst teenagers so you decide to go into business.  You know that you can sell the shoes at a reasonable price and still make a profit.  But how do you get the word out?  Advertise!!

One of the most important and most expensive mediums used to attract consumers is television. Before using this medium, the marketer must be sure that it will reach the largest number of consumers for the least amount of cost. Not only must the marketer know what market this media reaches, but he or she must know when, and what station or network will attract the largest target market.

Primary Data

Part 1: Make a list of your 5 favourite TV shows (if possible) include what days and times that they are on: 

Part 2: Use the sheet provided and ask 10 other teenagers what their 5 favourite TV shows are. 

Secondary Data

Part 3: Go to the following link to view secondary data on how much it costs to advertise on TV (link is on the classroom website) (also use the cost sheet provided)

http://www.gaebler.com/Television-Advertising-Costs.htm

 

Next, go to the following link showing the top TV rating for last week.

http://jam.canoe.ca/Television/TV_Ratings/

Part 4: Now that you have both primary and secondary market data, it is time to make some decisions.  You need to write a summary saying how much of your $500,000 you will spend making your commercial, what network(s) you will advertise on, and when you will advertise.  You MUST use your data to justify (in writing) why you made the decision you did.  

Cost Chart for TV Advertising

Cost to produce the Commercial

Very low budget:  $1000, make a commercial with your friend in a single afternoon

Low Budget: $5000, making the commercial yourself with some decent editing and music and two ‘cheap’ actors.

Medium Expense: $15,000, you write the script yourself and hire a marketing company to make a cheap but ‘good’ commercial with some good strategies

Expensive: $50,000 hire a company to make you a commercial with some good special effects and cutting edge marketing strategies and computer generation. 

Very Expensive: $100,000 Fully computer generated with custom music jingle, slogan, and a logo

Extremely Expensive:  $250,000 the same as ‘Very Expensive’ but you also get a celebrity in your commercial for 10 of your 30 seconds.

Cost to Advertise on TV

TV NETWORK	Morning 6-11:59 am	Day time 12-5:00 pm	Evening 5 – 8:00 pm	Primetime 8 – 11:00pm	Late Night 12- 6:00 am
Major Networks ABC/FOX etc Speciatly Channels Discovery, History Teletoon, Etc Local channels, Weather Network, TV listings channels, Shopping network etc.	$50,000 $10,000 $2000	$100,000 $15,000 $2500	$150,000 $20,000 $4000	$250,000 $30,000 $5000	$25,000 $7500 $1000

Friday May 15

Today you will finish watching "Thank you for Smoking"


1. What is a lobbyist?

2. What do lobbyists do?


3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 


Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook) pg 378

Commercial Day

NOTES

Next: Read pgs 357-367 about different types of media then create a chart with the following. ALSO INCLUDE, Social Media and Youtube.   Point form

Medium (Description)                            Advantages                              Disadvantages

May 11

Talk on reasons for advertising and goals of advertising.

For each goal of advertising on pages 339-343

Define each goal in your own words.  Next, find 3-5 eg for each type.  It can be any form of advertising.

May 7

Quiz
Assignment.

Read the following LINK

1. What is test marketing?
2. What is your opinion of McDonalds using Kale in its menu?
3. From a marketing stand point, could it be valuable for McDonalds to offer items even if they are not very profitable?  Why or why not?

Commercial Day

Video

question

Why is relationship marketing important?

Here are the terms for Chapter 5 Review. Quiz on Thursday
 
CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics! 
customer flow
ways to increase sales
ways to reduce shrinkage

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

April 29

Please use the textbook sec 4.3 for these questions.

1. What is primary data?
2. What is qualitative research?
3. What is quantitative research?
4. What is a test market?

Section 4.2

5. What is secondary data?
6. For each type of secondary source in the textbook, list 3 specific examples of where you could get information from.

Section 4.4

7. What is consumer research?
8. What is product research?
9. What is media research?
10. What is a consumer tracking device?

Tuesday April 28

Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Question.  You are to find some specific examples (at least 4) of market research being conducted.  It can be on websites, apps or examples you read about.  

April 27

Watch show on product placement in hip hop music

Question.  Give 3 examples of product placement in music lyrics or videos.

Earth Day

Today we will be looking at CES (the Consumer Electronics Show) which is the biggest in the world.



1. Next, take a look at some new products at this LINK.  Briefly explain 3 of them.

REMEMBER YOUR PRESENTATIONS TOMORROW.

Tuesday April 21

Good afternoon,

Sorry that I am away today.

For today, you are to work on your commercial presentations and the project from yesterday.  The commercial presentations will be moved to Thursday and Friday and the project will be DUE THURSDAY.

Mon/Tue April 20/21

NEW PROJECT

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict some of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public for less than a year) that is not currently popular, but you think it will become popular and successful. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• EXPLAIN the stage of product development that the product is in. (Remember to see ‘Stages of Product Development’ in your notebook or on pgs 176-177)
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Great new product site of products that are just hitting the market

http://www.inventionconnection.com/whatsnew.html

New Gadgets from ‘Wired’ Magazine

http://blog.wired.com/gadgets/

Slim cream, slim patch etc

http://www.cracompany.com/

GREATEST MOVIE EVER SOLD

Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware?

April 15th

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

We will present NEXT Wednesday and FRIDAY

April 14

Today we are going to watch a video on 'lousy labels'.

Questions.

1. Why do companies use the words 'Natural' and 'Organic'?
2. According to Derek Krasnik, the lobbyist for cosmetic companies, who's responsibility is it to buy 'natural' products? 
3. Why does 7th Generation die their diapers beige?
4.  Now it is your turn.  I want you to think of a product, shampoo, snack food etc and then go on-line and research the ingredients and its impact on you, your health, and the environment.  What did you fined?  Was it better that you though?  Worse?  How?

April 13

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of creating new products.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?