Commercial Day

Finish your packaging,

Read pages 221-225

1. What is a brand extension?
2. Using the internet find 2-3 good examples of brand extensions.
3. Find 2-3 bad examples of brand extensions.

4. What is brand licensing?
5. Find 5 examples of licensed products.

6. What is co-branding?
7. Find 2 examples of co-branding and explain why they brand well together?

8. Give 3-5 examples of brand acquisitions.  The parent company, and what brand they acquired.