Please use the textbook sec 4.3 for these questions.
1. What is primary data?
2. What is qualitative research?
3. What is quantitative research?
4. What is a test market?
Section 4.2
5. What is secondary data?
6. For each type of secondary source in the textbook, list 3 specific examples of where you could get information from.
Section 4.4
7. What is consumer research?
8. What is product research?
9. What is media research?
10. What is a consumer tracking device?
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