Thursday, May 28, 2015


Commercial Day 

Talk on positioning.  Read pages 206-210

Next, use the following chart to compare 2 brands.

THEN:  Write a summary paragraph on which Brand is better and why, using the evidence from your chart.


COMPARISON OF THE PRODUCT POSITIONING OF THE JONES SODA COMPANY AND THE ARIZONA BEVERAGE COMPANY
Type of Positioning


Benefit
   
Target
   
Price
   
Distribution
   
Service
   







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