Commercial Day

Talk on personal selling. 
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling. 

Next Please read the following link on Reciprocity

Questions.  (can be done with a partner, don't forget to use both names)

1. Explain what reciprocity is and how it works.

2. You are to create a script of a personal selling situation.  One person will be in sales and the other a potential customer.  Make sure that the salesperson uses a variety of 'good' strategies to ultimately make the sale.  The customer should be an unwilling customer at first.  

May 5

Commercial Day,

Stock performance check,

Today we will be Listening to a radio show called Under the Influence about personal selling.

We will then discuss it and answer the following question.

Question.  In point form, list 5 things that you have learned about personal selling and personal branding.

Marks Cut off for ALL assignments is MONDAY June 15th

Practice quiz LINK

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

Chapters 2 and 3.

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

Chapter 2

Customer

Consumer

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Chapter 4

market research

hard data

primary data

secondary data

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

Chapter 5

invention

innovation

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Here is the list of terms from Chapter 9.

Advertising is most important for

1identical

2mass marketed

3easy to describe

4low priced

5new

6heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

June 3rd

Today we are going to play a game. 

Remember Supply and Demand? How about Research and Development?  Free market economy and competition. 

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5 

LINK

Commercial Day

Finish your packaging,

Read pages 221-225

1. What is a brand extension?
2. Using the internet find 2-3 good examples of brand extensions.
3. Find 2-3 bad examples of brand extensions.

4. What is brand licensing?
5. Find 5 examples of licensed products.

6. What is co-branding?
7. Find 2 examples of co-branding and explain why they brand well together?

8. Give 3-5 examples of brand acquisitions.  The parent company, and what brand they acquired.

We will share your 'out of home' static print ads towards the end of class

Packaging Assignment.

Please read pages 232 to 235.

Assignment. You are to create a package for a product of your choice.  It must make sense with cost, protection, information and transport.  etc.  It must promote the product as well.  It may be made of any material you wish but I have included a sample paper cut out to help you.  Good luck

Due Wednesday.

LINK to resources