March 5

Marketing Plan Research Project

The Assignment:  One of the best ways to learn about marketing is to take an in-depth look at one company’s marketing plan.  You can learn a lot from looking at how successful companies market their products and services but is also useful to look at companies that have failed in marketing and examine why. 

Task one:  You are to pick one company to research.  It can either be product base or service based.  The project will be more interesting if you pick a company that you have an interest in. 

Task two:  Once you have a company in mind, do a quick internet search and see if you will be able to find information on their marketing strategy.  You are welcome to choose a small company however, you may have to dig a little to find the information that you need.  If you can not find any information, choose a different company. 

Task three: You are to produce a report on the company’s marketing plan.  You can choose to present this report in any of the following ways:

• A typewritten report (must include pictures)
• A PowerPoint presentation
• A poster presentation
• By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!

• A brief overview of the company and why you chose this specific company.
• Is it product or service based?
• What is their organizational focus? (regional, international, brand, or distribution)
• Who is the ‘Target Market’?   Be sure to mention demographics!
• Evaluate the companies approach to each of the 4 P’s (price mix, product mix, promotion mix, and place mix)
• What are the strengths of the marketing plan?
• What are the weaknesses of the marketing plan?

This is a chance for you to showcase your skills and what you have learned. 

Remember to ask if you’re having trouble finding information, I will be more than willing to help!!