March 30

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

March 27

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

March 26

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

March 25

Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

March 24

Commercial Day

Work Habit Sheets

Today, I'll let you know what assignments you are missing.

Every year, Adweek compiles its collection of the 20 worst marketing mistakes.  Some are minor some are pretty major.  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

March 23

Welcome back!

Notes on Motivational theory

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market		Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

March 5

Marketing Plan Research Project

The Assignment:  One of the best ways to learn about marketing is to take an in-depth look at one company’s marketing plan.  You can learn a lot from looking at how successful companies market their products and services but is also useful to look at companies that have failed in marketing and examine why. 

Task one:  You are to pick one company to research.  It can either be product base or service based.  The project will be more interesting if you pick a company that you have an interest in. 

Task two:  Once you have a company in mind, do a quick internet search and see if you will be able to find information on their marketing strategy.  You are welcome to choose a small company however, you may have to dig a little to find the information that you need.  If you can not find any information, choose a different company. 

Task three: You are to produce a report on the company’s marketing plan.  You can choose to present this report in any of the following ways:

• A typewritten report (must include pictures)
• A PowerPoint presentation
• A poster presentation
• By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!

• A brief overview of the company and why you chose this specific company.
• Is it product or service based?
• What is their organizational focus? (regional, international, brand, or distribution)
• Who is the ‘Target Market’?   Be sure to mention demographics!
• Evaluate the companies approach to each of the 4 P’s (price mix, product mix, promotion mix, and place mix)
• What are the strengths of the marketing plan?
• What are the weaknesses of the marketing plan?

This is a chance for you to showcase your skills and what you have learned. 

Remember to ask if you’re having trouble finding information, I will be more than willing to help!!

Mar 3

Sorry for being away today
 
To start, here is an interesting link of a woman who does 'makeunders' on Bratz dolls and sells them and donates some of the money to charity.  She was in the news world wide last week.  


ASSIGNMENT:
Today we will start by looking at 3D printing. 

Please read this LINK

Next go to the Makerbot and explore the website. (check out the video, its very interesting)

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse? 

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)

5.  What are the pros and cons of having 3D printers becoming popular for in home use?  Cost, environmental, harm to business, ease of use, access to items.  Use a chart if necessary. 

6.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Quiz #1

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain