Feb 10

Welcome to Marketing  11!
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations. Including expectations for the school store

Marketing 11/12

Welcome to the Vast World of Business

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Course Description

Marketing 11/12 is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

Although marketing is divided into grades 11 and 12, their content greatly overlaps and therefore course themes will be taught as one.  Where the courses will diverge is when it comes to project requirements. 

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
• This includes bringing your textbook(s), binder (with paper), pens/pencils
• It is your responsibility to bring supplies!  If you forget them, do NOT ask to go and get them.
3. School Store.  All students are required to work 3 lunch hours in the school store.  In return for your work, you will be given up to two free classes.  If you are unable to work, there will be an assignment you must complete in order to pass the class. 
4. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
5. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

20% - In-class work (assignment, homework completion)

20% - Tests and Quizzes (this course will have several tests with many quizzes)

40% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you.
So, 3-5 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you
When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"